Innovation Games Market Research
As partners with Innovation Games®, we can take market insights a step further with an additional service where we will conduct market research using an advanced market research technique called Innovation Games®.
In addition to the analysis above, we will conduct two games with your team (Spider Web, Prune the Product Tree). Incorporating the results of the customer feedback with our Market Insight Evaluation, we will then provide a comprehensive report, which articulates opportunities to accelerate sales growth from a marketing perspective.
Innovation Games® are serious games for working with small groups of customers to create higher value products and services. They are a means of fueling innovation by understanding what your customers really want. They have been used by companies such as SAP, QUALCOMM, Emerson Climate Technologies, and Genesys to improve existing products and services and create new ones. Market Insight Assessment: What is your capacity for growth?
We'll come in and take a 360 degree assessment of your strengths and weaknesses relative to:
- Lead Generation
- Lead Nuturing
- Advertising strategy
- Advertising effectiveness
- Customer acquisition costs
- Customer lifecycle management
- Inbound marketing effectiveness
- Outbound marketing effectiveness
- Lead Conversion
- Opportunities to accelerate sales growth with your existing assets
- Effectiveness of marketing personell
- Marketing plan and administration