Need help getting found online? Trouble deciding which social media channels are best to engage? Need help engaging or analyzing progress?
We can help! Choose one, choose all....it's up to you.
STRATEGIZE-Establish Goals and Priorities
Establish goals and priorities to drive traffic and get
found on the internet -
In terms of: SEO, blogging, social media, PPC, email marketing, other outbound marketing (paid and not paid)
Sales Cycle Integration
- Work with the sales leaders to establish the sales cycle and establish a protocol to enage them in inbound marketing
- Identify and develop a communication plan for transitioning sales leads to those responsible for selling
- Establishment of criteria for qualified leads
Keyword Identification
- Identify words your company wants to be found for through internet search, and words that will be most beneficial to increasing Website traffic
- We also look at the difficulty for getting ranked for keywords and prioritize our plan to get our clients ranked for as many of the highest priority keywords as possible
Directory Identification
- Identify online directories to be listed in that would help generate more traffic for your company
Social Media Targets
- Identify social media applications that best suit your company’s goals and values
- Establishment of social media goals, objectives and brand management considerations
Review Existing Assets/Materials to Drive Lead Conversion
- What can be used as assets for online visitors?
- What asssets are still needed?
Written inbound marketing roadmap (not limited to):
- Blog Post Schedule
- Social Media communication plan
- Asset development plan
- Lead volume and coversion goals
MOBILIZE - Set Up & Implementation
Fix/optimize existing Web pages
- Optimize content, meta-tags, descriptions, titles, etc. for keywords
- Make site search friendly, which includes:
- easy to find/revisit site
- site architechture
- easy to crawl links
Set up all social media accounts
Configure and provision company blog
Create social media planning guide (including):
- How to use each tool selected
- Best practices for each tool
- Login/password index
Build Content Creation Schedule
- Who is writing on what topic, when (1-3 blog posts per week)
*up to 20 pages, $100 per additional page
SOCIALIZE- Month to Month
Community Management
- Write 2 blogs per week
- Optimization of all blog posts for keywords, links within content, meta-tags, titles, descriptions etc.
- Distribution through appropriate social media outlet
- Community/fan base building
- starting/joining 2 conversations per work day
- reviewing/responding to requests to join community
- Online Brand Management
- initiating 3 conversations in relevant communities daily
- monitoring all brand references and escalating any negative feedback to the appropriate individuals
ANALYZE- Monthly Analysis & Reporting
- Review of competitors websites
- Website Grade
- Google Page Rank
- Keyword Ranking and Summary
- Inbound Links
- Traffic Rank
- Blog Rank and Performance
- Number of google indexed page
- New Visitors
- Page View
- Repeat Visitrs
- Leads and lead conversion performance
- New Customer
- Social Media Reach (You Tube, Facebook, Twitter,Blog)
- Sources of webs traffic (referal, paid, organic etc)
- Observations and Alerts
- landing page performance
- changes in keywords
- how outbound marketing and PR affected website traffic
- asset performance
- Recap of Goals from previous month
- Establish goals for upcoming month
ALA CARTE`
- Write a 300 word blog post
- 2-3 page abstract
- 4-10 page eBook
- Community Management
- Migrating B2B Website over to Hubspot CMS
- Consulting