Inbound Marketing “The Online Cocktail Party”
· You introduce yourself and join conversations
· You get to know people and build relationships, so they start coming to you for opinions, information, and ideas…. only then do you ask for their business, or they ask you first!
Outbound Marketing “The Forced Conversation”
· You send prospects something to view/read, whether they like it or not
· You ask for their business without getting to know them first