Focus To Grow can help you understand your buyer. We use Innovation Games as one of our strategies for reaching your customer and learning how they buy. This strategy helps you acquire more customers with less effort, because you're focused on how they think.
Innovation Games Market Research
As partners with Innovation Games®, we can take market insights a step further by conducting market research using an advanced market research technique called Innovation Games®.
In addition to the analysis above, we will conduct two games with your team (Spider Web, Prune the Product Tree). Incorporating the results of the customer feedback with our Market Insight Evaluation, we will then provide a comprehensive report, which articulates opportunities to accelerate sales growth from a marketing perspective.
Innovation Games® are serious games for working with small groups of customers to create higher value products and services. They are a means of fueling innovation by understanding what your customers really want. They have been used by companies such as SAP, QUALCOMM, Emerson Climate Technologies, and Genesys to improve existing products and services and create new ones.