Are you having a hard time managing growth with limited resources?
We found out how to increase revenue and profit without increasing costs!
An emerging consumer packaged goods company was ahead of the curve, growing beyond the capabilities of their start-up resources. Something had to change.
The Eye Opener
A foundation was needed to build a high performance sales organization in order to build the confidence of the investment group and attract additional investment capital to fund the growth.
Actions Taken
- Developed a comprehensive marketing communications plan to guide and identify the best approach to drive consistent, predictable top line growth
- Guided the development of a comprehensive pricing model in conjunction with the CEO
- Worked with the client to secure strategic contracts with suppliers and sales representatives
- Worked with the client to secure new investment partners and reinvigorate the engagement of the investors
The Result
- Revenue increased 107% over the previous fiscal year
- Margins increased 9%
- Improved investor confidence in the overall enterprise
- Provided deliverables that allowed for the quantification of all considerations when launching new products; insuring all products could be launched profitability