Sales and Marketing Systems and Processes for Small Businesses

systems and processes

twitter linked in facebook


Structure dictates behavior, and top line systems and processes allow a company to track the effectiveness of their sales force and marketing efforts. Simply, you can't manage what you don't measure. Conversely, if you can't measure something you have no way of knowing how effective it is. Additionally, in order to build the best team possible the compensation plan and training program in place must be clearly defined.

We work with small businesses and owners to translate strategic business objectives and sales goals into measurable results. We design and effectively implement compensation plans for small businesses and business owners that:

  • Retain top performers
  • Keep your sales team performing at peak performance
  • Clearly articulate expectations(daily,weekly,monthly) 
  • Effectively hold the sales team and small business accountable for getting results

Trouble measuring your company's success? Download 21st Century Systems and Processes

Systems & Processes Services

Sales Force Systems and Operations Evaluation

  • We'll take a look at all aspects of sales aside from the people. Typically, we'll evaluate salesforce automation (CRM), sales processes, sales selection, sales development and retention processes, sales compensation plans, and sales territory structure and organizational and reporting structures.

More specifically, we can provide:

  • STAR: we can recruit or teach you how to recruit high performance sales professionals.
  • Sales Force Overview: 360 degree Assessment of the sales organization
  • Sales Candidate Screenings: Assessment that is 95% accurate at predicting whether someone can and will sell
  • Compensation Plan design and implementation
  • CRM Evaluation, Selection and Implementation

Customers are a small business's most important asset. We specialize in helping helping small businesses select and implement 21st century systems that provide real time insights:

  • Line of Sight-Organizational goals and sales results.
  • How much business is in my sales pipeline?
  • What are the results of the sales team?
  • ROI on marketing investments.
  • Tracking all customer information,follow-ups and follow throughs.

"I recommend Focus to Grow to owners and organizations that are struggling with ineffective or outmodeled sales strategies and are ready to commit to making the changes necessary to move forward."

- President, Management Consulting Firm