The Top 3 Reasons bit.ly is a Useful URL Shortener
Posted by Kallie Pechacek on Mon, Aug 16, 2010 @ 02:16 PM
bit.ly is a URL shortener that can take longer URLs and reconstruct them into URLs that are much more manageable in length. Here are my top three reasons for using bit.ly.
1. bit.ly makes links much friendlier
Take for example:
Before bit.ly: http://sportsillustrated.cnn.com/baseball/mlb/stats/?eref=sinav
After bit.ly: http://bit.ly/alqCBD
Now ask yourself which link looks a little more user friendly. Of course not all URLs are long and messy, but for ones that are, bit.ly is the perfect solution because it makes URLs much easier to share on web pages, emails and social media like Twitter. Which brings me to my second reason.
2. bit.ly encourages sharing
With the help of bit.ly you can share your thoughts and new and improved URL instantly through social media (i.e. Twitter). This is important because a Tweet only allows 140 characters, so shorter URLs allow for more characters to be used on the actual message, not the URL.
3. bit.ly tracks and assembles data on your links
bit.ly does a fantastic job of providing comprehensive data for its members. Signed-in users get a personalized summary of their link’s click data. This allows members to see how many clicks their link is getting over time, as wells as top referrers and click locations. This helps companies see who their prospects are and where they are from.
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