We recently talked about the fact that there is indeed a bottom to the sales funnel, not just a top. But taking that a step further, we feel that the whole analogy of a single sales funnel is incorrect. The single funnel pictures all leads following the same path, so we've created what we call The SMarketing Funnels!

 

What the Heck is SMarketing?

SMarketing is a sales method we've developed that integrates inbound marketing with direct selling to decrease cost and speed up the sales process.

SMarketing can:

• Enable sales people to sell consultatively
• Decrease sales overhead
• Improve the health of the sales pipeline
• Increase sales
• Reduce cost for each lead by 60%
• Achieve closed/won rates of 90%
• Track ROI in a closed-loop system

 What the Heck are the SMarketing Funnels?

The o'mighty Internet has people consuming differently and has allowed companies to generate a ton more leads in a more cost effective way with inbound marketing. But what exactly is a lead, and where do these leads go once they're generated? 

A lead is a likely candidate who intends to buy a product or service soon. In terms of SMarketing, a percentage of leads come from inbound marketing and a lesser percentage come from outbound marketing. But whether inbound or outbound, all leads develop at different rates, and if placed above a single funnel they would not all trickle down the 'Buy Later' funnel in a predictable, orderly fashion (as the single funnel analogy shows). Instead, some leads would fall to the right of the funnel, some leads would fall into the funnel, and some leads would fall to the left of the funnel.

The SMarketing Funnels are a network of funnels that represent the 'true' sales process. Some leads fall into the 'Buy Never' funnel and should immediately slide away. Other leads fall into the 'Buy Now' funnel and proceed to slide into the sales funnel below. The last set of leads fall into the 'Buy Later' funnel where they need to climb down a few nurturing ladders before they reach the slide to the sales funnel below.

It's a bit like a SMarketing Playground, and we've created an image to sum it all up! 

  Check it out!

  

Focus To Grow is a SMarketing company, providing inbound marketing and sales execution services for b2b companies.