When a prospect visits your website what do they think you're selling? Inbound Marketing?

You provide inbound marketing, but what are you selling? Are you selling an inbound marketing strategy? Are you selling a certain software to help do inbound marketing? Are you selling piece of mind for your customer?

When a prospect visits your site, they've come in search of an answer to a problem. You need to know your prospect's pain and you need to provide the remedy. What question do they need answered before they call you, are you answering it?

Chances are, most prospects aren't looking for inbound marketing. They're more likely looking for help to increase traffic to their website, or help writing blogs or doing social media because they don't have time....Answer these questions.