Lead Generation + Lead Nurturing + Sales Execution for Small Business
EPOCH blog- everything marketing and sales alignment for small businesses


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Why Epoch?

ep⋅och               | ep-uhk, or ee-pok |

1. a period of time in history or a person's life, typically one marked by notable events or particular characteristics

·   the beginning of a distinctive period in the history of someone or something

2. a point of time distinguished by a particular event or state of affairs; a memorable date

About Teicko

Driven by my passion to see others succeed, I use my high energy, no nonsense style to help small businesses and entrepreneurs in achieving marketing and sales effectiveness beyond their wildest dreams.

Teicko Huber

I've Actually Read 'Em

Innovation Games book

Innovation Games: Creating Breakthrough Products Through Collaborative Play

Serious games provide an unparalleled platform for gaining insight into people, processes, systems, and structures. Oh, and they make business way more fun!

Courage: The Backbone of Leadership book

Courage: The Backbone of Leadership

Punk Marketing book

Punk Marketing

Rules of the Red Rubber Ball book

Rules of the Red Rubber Ball: Find and Sustain Your Life's Work [RULES OF THE RED RUBBER]

The Red Rubber Ball at Work book

The Red Rubber Ball at Work: Elevate Your Game Through the Hidden Power of Play [RED RUBBER BALL AT WORK]

Blue Ocean Strategy book

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

 

Make Wining a Habit is one of my favorite pragmatics reads about complex selling. 

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What are you selling?

Posted by Kallie Pechacek on Mon, Jul 19, 2010 @ 11:51 AM
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When a prospect visits your website what do they think you're selling? Inbound Marketing?

You provide inbound marketing, but what are you selling? Are you selling an inbound marketing strategy? Are you selling a certain software to help do inbound marketing? Are you selling piece of mind for your customer?

When a prospect visits your site, they've come in search of an answer to a problem. You need to know your prospect's pain and you need to provide the remedy. What question do they need answered before they call you, are you answering it?

Chances are, most prospects aren't looking for inbound marketing. They're more likely looking for help to increase traffic to their website, or help writing blogs or doing social media because they don't have time....Answer these questions.

graphic design in Minneapolis

Focus To Grow is a SMarketing company, providing inbound marketing and sales execution services for b2b companies.

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