The Setup

10 years ago, with little money but a lot of drive and great ideas, you took a risk and started a small business. Thinking ahead, you even took a deep dive and created a corresponding website.

Today, that same business exists, is your passion and continues to thrive. After many technological breakthroughs and several revamps later, your small business’s website now serves as your greatest marketing tool (it costs the least too!).You’ve learned to leverage inbound marketing; creating remarkable content, optimizing your site and taking full advantage of a business blog and social media. Online prospects find you!

Things are going great... that is until one day you receive an email offering you a large sum of money in exchange for your web domain.

Your Brain at the Moment

Q: Do you take the money and redirect your site to a different domain?

A: You could, but that would mean losing on-page SEO... not to mention all the time and effort it took to create the SEO in the first place. And losing SEO would mean getting leads at a much slower rate than before, and thus closing new business at a much slower rate.

Q: They offered a lot of money, but is it enough? 

A: You would lose all of your current inbound links, and thus lose a lot of rank with search engines, too.

Q: Who does this person think he is? Is domain bidding fair?

A: Inbound marketing originally leveled the playing field between large and small businesses. If you had a website, you no longer needed a lot of money to generate leads. But domain bidding seems to have tipped things in favor of big business again.

Q: How much would they need to offer to make up for the loss of leads and sales I would see?

As the Internet grows, web domains are an investment of growing importance. Domain bidding may not be fair, but it is happening. Wait too long and the domain best suited for your business will most likely be gone... along with the online opportunities it may have held.

Secure your website today! We build sites that align with your identity, generate traffic, and bring people back for more. (click below for a free Web Design consultation)