I don't care how much you tweet, how much you blog, how much you faceplant, I mean Facebook...You've got to produce a product that leaves a mark, and it needs to be provactive, which is different than being offensive. Although, being provocative sometimes requires you to be offensive (have fun figuring this out).

(Drop Kick Ale is Absolutely Remarkable and it tastes great)

Nonetheless, our society conditions us to fall in line, do what is safe and color inside the lines. Furthermore, what many think is remarkable is really shades of gray. In his book, Linchpin Author Seth Godin writes about a scenario with a conductor, Roger Nierenberg. Roger asked the symphony orchestra conductor to play a piece of music as syncronized as possible. Then, he asked them to play the same song again and go to their own pace and enagage the music how they wanted to. As Seth went on to write, the two versions were very hard to tell apart except for by the highly trained ear. Because we are so conditioned to color inside the lines, few reach their full ability as sales and marketing professionals.

What is one thing you can do within your sales and marketing to be remarkable? Focus on fixing that before you hire a social media consultant, build a website or hire a sales person.

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