How You Can Attract High Quality Sales Leads With Remarkable Content
The long term health of your business relies on your ability to draw in high quality leads for your sales team. Without these leads, they’re not able to implement all the sales training you have put into place and morale will sink precipitously. While there is no great secret to attracting high quality leads that convert into sales, there are steps you can take to help turn the Internet into a lead generating machine for your company.
Remarkable Content Puts Your Experience Into Words
Potential customers will always have some reservations before entering the sales process. Cold calling and other measures that catch them off guard can only reach a certain ROI. But article marketing, the act of writing and submitting articles online, gives you an opportunity to catch potential leads as they’re looking for information related to your business. When you find these prospective customers while they’re in the mood to buy, your ROI increases dramatically.
A high quality lead generating article doesn’t take hours or many hands in the pot to create. The best place to start is with one of the major concerns your current clients have that you have been able to not only address but to help them resolve. Break down how you solved the problem into actionable tips. Flesh out those tips into a 350-400 word article that engages the reader rather than lecturing them, and you’ll have completed your first lead generating article.
How Does Content Convert Into Leads?
The power of your article comes from the author resource box that your reader sees after finishing the article. This is your chance to warm up your lead even more by enticing them with your latest white paper or webinar recording for them to download. Of course, you’ll want them to exchange their email for the content that you’re giving them. Once you’ve captured this email, you can hand off the information to your sales team for lead nurturing.
When you finish your article, the first place you should submit to is EzineArticles. EzineArticles.com is the 55th highest traffic ranked Website in the United States. Of the millions of visitors that EzineArticles receives each month, you can be sure that many of these would be highly qualified leads who could benefit from what your business has to offer.
Don’t stop with EzineArticles though. Depending on your industry, there are plenty of blogs, newsletters, and article directories that could benefit from having your article on their site.
Never Lose Your Momentum
The biggest mistake small business owners make when trying to reap the lead generating advantages of article marketing is simply not doing enough. While one well written article with a strong call to action can certainly bring you in a couple of high quality leads, you will start to see more measurable results if you create a well thought out and actionable article marketing strategy.
The more you keep up with this strategy, the more you can expect your articles to go viral and be spread throughout the Internet. Articles will eventually be picked up by relevant blogs and e-newsletters with your strong call to action in tact. Scale this strategy up, and you will have prospects who are so convinced of your expertise and how you can benefit them that they’ll gladly enter the sales process.