Twitter- Sending a Postcard (on steroids) on the Internet

Now that real-time content such as tweets are showing up in search results, the importance of engaging in this medium has just increased dramatically. The perceived quality of content in the tweet, and the link they point to, will assist your company in search engine optimization (SEO) when the search engines likely decide to include these in their ranking algorithms. In particular, sales people can contribute to marketing efforts by tweeting key concepts that will contribute to a small business's overall marketing efforts. Most importantly, tweets are limited to 140 characters, so tweets are so easy a sales person can do it.

In addition to contributing content that has SEO value, Twitter can be an incredible source for data mining by sales people. Twitter lists are definitely something that deserve a sales person's attention in 2010, and beyond. You can find extremely resourceful lists to follow, and if you’re quick to the draw in a particular niche, you can create a list of thought leaders which will establish your credibility because other people will follow the list that you created as well. This is all transparent for everyone on Web to see (unless you mark it private which doesn’t make sense within the context of this discussion of Twitter lists). Now do you get a feel for where this is heading?

As you get started in all of this tweeting stuff, you will certainly find the following tools helpful:

Socialite- Aggregates all your social media (mac only)

Tweet Deck- Aggregates all your social media (mac and PC)