Correct, sales and marketing alignment is not important if you have cash to burn, you can afford to miss your sales goals and you want to make your customer acquisition costs unecessarily high.

It is estimated the misalignment of sales and marketing costs the US Fortune 100 $225 Billion annually, while small to mid-size business executives can no longer turn a blind eye to the alignment of sales and marketing. The process for lead conversion, lead nurturing and sales execution need to be seamless as any interruption in this sequence can have severe penalties. Whereas, the next competitor from anywhere in the world is only a "Google" query away. 

People buy differently than they used to. We can’t continue “shouting” at consumers and think they’re going the listen...they won’t. Today’s consumer has power. They have caller ID, they have voice mail, they can fast forward commercials, and they have many other tools that allow them to ignore the many messages being “shouted” at them.

Power has shifted to the buyer and the buying process has been democratized. Consumers decide what they want to listen to. In case you’re not paying attention, The Game Has Changed small business owners and CEOs. The expectation of the customer is that we empower them to choose us, so empower them to find you wherever they look (hint: 86% of people go to the Internet as part of their buying process [hint, hint: If you don’t think Sr. Executives are going there, think about their direct reports they send to do research for them, they go there]). Furthermore, customers expect a dialogs and not monologue.

Since marketing is no longer about campaigns and more about creating and empowering a dialogs with the customer, alignment wiht the customer is mission critical.

Unless you have money to burn, sales and marketing must be aligned and inbound marketing enables this to happen.

 We can help your sales team attract new customers.