Be Remarkable, Be Compelling

We’ve entered a new era in marketing where the prize will go to the big brains and
not the big wallets. The playing field has been leveled and tipped in the favor of the small business owner.

Content is the new king. Keep your cash in the bank. Money will follow eyeballs. Once again, this is in the favor of small business owners who are close to their passion. Content is the currency, but passion is the fuel. In this era especially, it holds true that it’s not really what you say, but how you say it. This is a great thing for small businesses, because it allows them to eliminate the one thing that used to separate them from their larger competitors, money. Consider Blendtec, a company that sells blenders. They started creating remarkable videos demonstrating the capabilities of their blenders (we’re talking blending credit cards, McDonald’s value meals, lighters, cell phones, etc.), and then published these “will it blend” videos to the Internet for virtually FREE. Internet users found them and love them.

How the viral success impacted Blendtec

• “The campaign took off almost instantly. We have definitely felt an impact in sales. Will it Blend has had an amazing impact to our commercial and our retail products.”- Tom Dickson
• The video series earned an annual pay-out of about $15,000 from the Web video hosting service Revver
• As of June 21, 2009 the videos had collected a total of 83,238,033 views on YouTube

It just goes to show that you don’t need a ton of money to create buzz for your company’s products/services. Use your brain and create something unique and buzz-worthy and people will come to you. Pull viewers in by being remarkable.