Build a Community

The companies that are growing the fastest have built a community around their product and services. They’ve built up loyal followers who support what they do through and through, and these followers passionately spread the good word and create positive “buzz” around the company’s product/services.

It's imperative that small business owners never forget people trust other people more than ads or other forms of marketing or any claims you make about your product,period. In fact, according to CNW Marketing Research Inc., 72% of ads are skipped by DVR users, and Yankelovioch claims that 76% of consumers believe companies don’t tell the truth in advertising. Whereas a study done by the University of Massachusetts - Dartmouth revealed that 67% of consumer purchase decisions are primarily influenced by word of mouth, the number 1 factor. So, some simple advice: Get it going, start building your clan of followers today! Think of them as your posse of marketing tools.

•  82% of “brand community members” recommend a company or brand more often after they join the community - Communispace

• 89% of “brand community members” believe the company they're part of is truly concerned on what they have to say - Communispace.

Click here if you want www.focus2grow to help build your posse