I've posted this on my home page, but I wanted to post a sales acceleration manifesto. Whether you are a start up or a 20 year old company, these policies will accelerate sales growth if you stick to them. Conversely, if you're wrestling to hit your sales goals you're missing a step in the sales acceleration manifesto.

 Please free to let me know what the 7th manifesto should be!

manifesto |ˌmanəˈfestō|

  a public declaration of policies and aims.

 I. Focus is the key to growth. Expand by Narrowing.  

 II. Market Insights should happen often, which requires significant and frequent collaboration with the customer[person that writes the check]. 

 III. Strategic Foresight should be based on fact, taking into account both the immediate and future 

 needs of the customer. Think about the entire customer lifecycle, beyond acquisition. 

 IV. Systems and Tools need to be in place to provide visibility, accountability and scalability of all  sales and marketing assets.

 V. Businesses are not entities; they are collection ofpeople working towards a common cause. In

 particular, sales people and marketing programs need to be held accountable for delivering top line  results daily, weekly and monthly.

 VI. Nothing happens unless something is sold. Sales are the business end of the spear.