The scene is coach Herb Brooks talking about what it will take the Russians at the olympics. As a marketing strategy and sales execution guy for small business, I think we have much to learn from Herb.  

 It is my hope all entrepreneurs and small business owners walk away with these lessons from the video clip:

• The best sales professionals in the world work best when they have a sound marketing approach and sales structure they operate within. Organizations put too much on the individual and overlook the critical management structure that needs to be in place for individual sales professionals to win.

• It may be necessary to change the way you market your services to generate leads. You may also need to make drastic changes to your sales approach. These changes may require you to train harder, move faster, be more creative and leverage the team.
• You need to have a plan and work the plan.
• Be willing to change.
  
• Don't depend too much on one individual person's talent.
• Have a lofty goal to work towards.

Entrepreneurs and business owners that keep these principles will find executing their sales approach to be more effective.

Focus To Grow HERE’S WHAT CEO’s...SEE AFTER USING US (HINT: 10x their investment):