Go where no man(woman) has gone before. So many of my clients and their advisors spend so much time focused on their competitors that they're playing in the space where no one else is playing. All too often they choose to go up against the competition because it is known.

I could say more, but I think the Blue Ocean Institute says it best. Watch this video clip and make sure you are finding your blue ocean space to help your small business grow sales. If you need help out-pacing the competition, check out www.focus2grow.com.

Focus To Grow is a SMarketing company, providing inbound marketing and sales execution services for b2b companies.

Naked Selling is a class is dedicated to owners and professionals that sell. Our goal is to strip away all the fluff that surronds most sales trainging classes and provide a learning environment that is straight forward and fun.

All of our classes are powered by Innovation Games (www.innovationgames.com), so you can be certain this will be a training experience unlike any you have experienced.

Course Over View:

Basically, most people dread the notion of selling and most owners and business professionals are passionate about things other than selling. Naked Selling desinged to provide nothing but the bare necesseties, helping owners & professionals be more effective at selling and to make it as much fun as it can be.

Class Style:

We cross-pollinate our classes with individuals from a variety of industries and encourage a lot of interaction. This high energy, diverse environment creates really cool synergies between the participants. Additionally, we use Innovation games to help take the edge off the fact that you are in a sales training class.

Key Learnings:

Selling Sucks: Learn about the myths of selling that contribute to so many people dreading it.

I Hear Voices: We will examine how what you believe can take away from how you sell.

Throw Yourself Under The Bus: In depth examination of how to create refferals, network and avoid the dreaded cold call.

You Don't Matter & Neither Does Your Product: Exploring the art of figuring out what people really want by collaborating with the customer instead of pushing your wares upon them.

The Devil Is the Detailz: Detailed discussion abou how to build the right solution for prospective consumers of your service.

Barakology:How to rock out presentations/proposal and get prospective buyers to take action

It's All About the "O": How to negotiate agreements where everyone wins.

 

Deliverables:

Opportunity to interact with other professionals.

Learnings that should take the sting out of selling and help you win more deals more consitently

Myndology not taking system

Naked Selling T-Shirt

Action Packed Half Day of Sales Training

Exposure to one of the hottest market research systems in the world (Innovation Games)

Who Should Attend:

Any professional service provider

Owners that sell

They person that got sucked into selling because no one else in the company wants to do it.

Accountants, Lawyers, Architects and all service professionals

Focus To Grow is a SMarketing company, providing inbound marketing and sales execution services for b2b companies.

Often times, when my phone rings it is a company looking for strategic advice or creative solutions to resolve problems they are experiencing in their own business. My interest is peaked and I listen as the business owner describes the situation in detail. I respond by conducting a straight forward line of questioning which goes something like this, “Help me understand the problem. What are you trying to accomplish or what are the barriers to the situation?” My responses vary yet, as anticipated, the business owner will often say, “I already tried something like that once.” While the conversation winds down and the business owner thanks me for my time and new perspective, I find myself wondering why the heck they called if they are not going to try something more than once or entertain an innovative way of thinking. In fact, I wondered why people are reluctant to explore opportunities to improve, period.

I was reading the book Inside Steve’s Brain by Leander Kahney (link to cult of mac.com) and the answer came to me when Kahney shared the following, “Apple’s labs are littered with prototype products that never made it out the door.” Apple has accepted the fact that many great ideas and innovations will never make it to market. Yet, they continue to explore innovative ways to generate revenue while realizing full well many will never be implemented.

It struck me that businesses are afraid to explore innovative ways of thinking and new ideas for fear of not being able to return to their old ways of business. Companies typically do not explore new ideas or innovative solutions because they simply do not know how to say no to some of the prototypes. In light of their inability to say no, many companies tend to avoid any creative pursuits all together.

In a sense, innovation and breakthroughs are cut off at the pass because companies are concerned they will have to bring any new discoveries into fruition.

Apple, on the other hand, understands how to say no. They can safely make their way down the innovation trail because they know full well they will not execute all of the prototypes. When you are unable to say no, great ideas get stifled, companies cannot make the distinction between forward thinking and forward acting.

In addition, there is a huge difference between great ideas and the process of bringing a concept to fruition. Many times, an innovation or breakthrough can happen without making any radical changes to a product or service. Sometimes, a simple change of perspective can have a huge impact on the way in which a company resonates with a client.

The ability to say no is one part of the equation in keeping the throttle on growth idle. Companies today are missing the boat by having many “sacred cows” and in effect, remaining clueless about the “customer experience.” Please keep your RSS feeders on as I shed some light on the throttle to driving more profit for your company.

Exercise Room:

At some point it becomes important to step back and ask yourself some questions. If I strolled through your company today, how many artifacts (product or service concepts) would I find?

Is your organization guilty of squashing innovation and fresh thinking for fear you will have countless prototypes to develop? What impact would it have on our business if you could roll out one new product or service innovation that your clients are willing to pay for?

Focus To Grow is a SMarketing company, providing inbound marketing and sales execution services for b2b companies.